Velouy (an anagram of Love You) is the soul-soaked beat-heavy project of Dublin native, producer and singer, Darran Brennan. It arrives with the kind of upbeat energy that feels both cathartic and transformative. At its heart, the music is reflective, born out of a transmutive period of turbulence that became fuel for change and growth.
Tracks like 'Yes Man' and 'Kill Your Darlings' act as both confession and confrontation: a look in the mirror and a refusal to settle for “good enough.” Instead, Velouy leans into a more ambitious truth, aiming for something that resonates on a deeper, almost primal level. Brennan’s hope is simple but striking: that these songs might awaken a hidden part of the listener, the version of themselves that’s been quietly waiting in the wings. The result? A project that doesn’t just soundtrack your day, but dares you to step into a brighter, bolder version of it.
Soundwise, Velouy goes up against The Black Keys—falsetto vocals riding over distorted beats and infectious guitar riffs—but there’s also a nod to the brooding textures of ’90s UK icons like Massive Attack, and the adrenalised punch of Chase & Status. It’s a sound that’s equal parts grit and gloss, a fusion designed to hit you in the gut as much as the heart.
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On top of that, Brennan produces downtempo music under the moniker Lowfix. The sound draws deep inspiration from ‘90s and 2000s icons like Kruder & Dorfmeister, Air and Zero 7, infused with modern influences such as Khruangbin. Fat beats, addictive basslines blending world music, soul, jazz and funk to create an eclectic, immersive sonic palette. Check out Lowfix's album: https://lowfix.bandcamp.com/album/a-m-therapy
More info at darranbrennan.com