PureGrand is the musical act of 22 year old Irish musician and visual artist Luke Faulkner.
Using the template of recognizable dance and pop genres as well as a heavy influence of 1980s dance-pop, Faulkner merges big melodies and hooks to construct songs about the 21st century queer male experience while embracing and deconstructing the idea of the pop package.
PureGrand started out in 2012 as the moniker for Faulkner's photographic and visual artwork but since 2016 has expanded into a pop project.
PureGrand's debut EP "Synthetic Roots" was released in 2016. A mainly Gothic synth work which explored the dark side to queer culture in the millennial age.
Two singles have followed, "New Stroke" in 2017 - a more dance orientated song
and most recently, "Fallout" released last month, a pop ballad about the aftermath of a specifically gay breakup which featured a familiar new wave sound with other flavors influenced by the recent output of Lorde, Shura & St Vincent.
PureGrand is set to release a new EP - "Swallow Your Doubt" at the end of July 2018.
PureGrand's music is available on all major streaming services, Soundcloud, iTunes and YouTube