My Tribe Your Tribe
Portarlington, County Laois
Initially inspired by the introspective electronic sounds of late-night Irish radio-playlisting (Aphex Twin, Bonobo, Austra), George began experimenting with electronic music and synthesiser sounds before embarking on a string of ethereal bedroom-style DIY EP's and singles which he would launch under his My Tribe Your Tribe moniker.
George later developed MTYT's sound into the more expansive, full-band, electro-tinged, Alt-Pop productions heard on singles, 'Will to Survive', 'Only a Horizon', 'Ghost with You' and 'Loyalites', a three-track EP, released last year.
Having built My Tribe Your Tribe's live reputation with two previous national tours and performances at Other Voices' Music Trail, Electric Picnic's Body and Soul Mainstage, Hard Working Class Heroes, Body and Soul Festival, Bare in the Woods and more, Mercer took a break from performing to write, produce & mix a debut album titled 'I Learn A Lot From You' at his home studio in Portarlington, due for release in late 2018.
MTYT's latest music is for the most part an upbeat marriage of pitch-shifted Indie-Psychadelic guitars and retro-synths slotting in in somewhere between the immediacy of classic 80's synth pop bands and the production qualities of artists such as LCD sound system and Tame impala.
My Tribe Your Tribe tours in the form of a full-scale four-piece live band with drums, guitars and analogue synths.
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Nialler9 - Irish Times New Irish Music:
''George Mercer's electronic pop project has released a few singles over the last year or so, with none of them quite sticking as well as new track Will To Survive. The song's yearning chorus is matched by the bands most focused arrangement of synths and low-end yet''
The Thin Air - '' My Tribe Your Tribe really caught our attention back in February with the dreamy, subtly cascading alt-electro of ‘Only a Horizon’.
Going several steps further, their new single, ‘Will To Survive’, was obviously written with those imminent summer festival sets in mind. Danceable in all the right places, it looks both inward and outward, evoking the vocals of Ben Gibbard, and a musical marriage between Caribou and early Arcade Fire''
The Last Mixed Tape - "Sitting on a bed of beautifully-realized production, ‘Ghost With You’ is what My Tribe Your Tribe have been moving towards all their career, THIS is their sound, who they are as a band, their music"
Dublin Concerts - "Given the impressive musical catalogue that My Tribe Your Tribe have displayed, this year alone, it’s clear that their exciting combination of electro-synth and psychedelic qualities work. Their reoccurring appearances and considering how well received their latest three singles have been, it’s fair to say that is the sort of garage fuelled, angst-filled sound that fans want more of, and they want it now.