Emma White

Hailing from Derry, Northern Ireland, and now based in Dublin, @officialemmawhite is the 23-year-old Pop artist who reversed the industry roadmap. She strategically built a massive, music-loving audience first, one that now exceeds 3.4 Million on TikTok and over 880K on YouTube, before ever releasing her own tracks.

Emma’s music is defined by its refusal to stick to a single lane, resulting in a unique sound with a modern feel. This genre-agnostic approach is deeply influenced by the electric energy of the 80s and its pop culture icons, including Madonna, Prince, and Freddie Mercury. Modern influences include Dua Lipa, Camilla Cabello and Charlie Puth. Emma's background is as diverse as her music: a trained actress with a history in musical theatre, she moved to London at 16 to study, and now works full-time as a content creator, singer, and actress.

Emma’s immense platform is her primary tool for engagement and growth. Her influence has turned her sounds into a viral commodity, with major brands like Primark and Victoria’s Secret utilising her content. Her track, "Beige Flag," exploded on TikTok, being used in over 60,000 videos alone. With a devoted audience already engaged for her artistry, Emma White is ready to create new drive in the music industry.