Waterford City, County Waterford
Alex Gough is a 21 year old Drummer/Producer/Rapper hailing from Waterford, Ireland. One of the most talked about artists of the new rising Irish music scene, and drumming since the age of 6, he quickly became a well-respected master of his craft and soon turned his hand to producing while also attending the prestigious ‘Cork School of Music’. 2018 saw his first proper outing as a solo artist with the experimental ‘The Infomercial Tape’ EP and hugely popular ‘Afraidofmoney.’
His music is currently turning heads nationwide. While Afraidofmoney launched Gough’s solo career as an artist, before that he was seasoned as a drummer, crossing effortlessly between scenes. His first single proper ‘Breakfast’, released in February of 2019, is no doubt the standout track to date racking up over half a million streams and entering the Spotify Irish viral chart at number 41 within a couple of months while garnering immediate support in high profile playlists such as Spotify’s influential New Music Friday, Free Form and Alternative Hip-Hop along with additions to YouTube Music’s ‘UK Hip-Hop’ and Deezer’s ‘Trending Ireland’. Early praise from numerous online blogs, being added to the B List at Amazing Radio alongside various other highlights helped to bring in new fans from as far as the US.
Hot on the heels of ‘Breakfast’, Alex released fan favourite ‘Step To Me’ with visuals filmed in Cork with acclaimed London/LA director Debbie Scanlan (WOLF JAMES) and DoP Charlie Fleetwood (Vikings, The Young Offenders) the track making a progression in sound and vision that you would only expect from the current trajectory Alex finds himself on.
Of single ‘Step to Me’ Alex says –
“Growing up, music was never seen as necessarily the ‘cool’ thing to pursue. Most people around me were way more into sports etc. and not much else outside of that. Music culture, playing and making music were my main focus from a very young age and in the early days, it was often overlooked that this was something I wanted to do seriously for the rest of my life.
‘Step to me’ is kind of a reflection on those moments. No matter what you do, not just with music but with most things, people will find something to pick at or give out about and always will. This song is my way of saying to myself and to others that, some people are always gonna have something to say so why bother listening to what that might be.”
The end of September 2019 brought the final release of the year, and a more mature body of work in the form of an EP titled ‘80%’. With a fanbase growing by rapidly increasing numbers everyday, the EP racked up half a million online streams within the first month and attracted some of his best reviews of the year, adding to the swelling excitement surrounding the young producer.
Of ‘80%’ Alex says –
“The concept for this EP was formed after realising a lot of the subject matter of songs I listened to or wrote myself was quite negative. I went searching for a potential reason behind this overtly negative stance that kept recurring, in the process I stumbled across a quote -
““an average person has about 12,000 to 60,000 thoughts per day. Of those, 80% are negative and 95% are repetitive thoughts. If we repeat those negative thoughts, we think negative way more than we think positive thoughts.”
The 80% really stuck out to me. From this I compiled a lot of draft songs I had with different negative/positive connotations and found very few of them were positive. The EP consists of 80% negative connotations and a slightly unfortunate 20% positive. But I guess that’s life. I also viewed the 80% as some kind of journey, hence the progress bar. The EP pans out across a day, a journey through the positive and negative of sorts.”
In such a short space of time, Alex has attracted attention from around the globe with his genre spanning sound, while also garnering plays in his native Ireland across the likes of 2FM, Today FM, Beat 102103 and WLR alongside support from BBC Introducing and charting at #2 on Amazing Radio with ‘Breakfast’ in the UK.
2019 has seen him take the project to the live circuit with a brand new 4-piece band, with Gough front and centre on Drumming and vocal duties. This 4-piece Hip Hop/Jazz experience has taken crowds by storm with the unique live sounds of Alex Gough's production. Having played the likes of Electric Picnic Festival and Abbie McCarthy’s ‘Good Karma Club’ in London already this year, 2020 will take the hugely talked about show international, kicking off with one of Europe’s leading festivals ‘Eurosonic’ in January.
All tracks have been written and Produced by Alex himself, with live drums recorded at ‘The Clinic Studios’ in Dublin.